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The American Lung Association in Oregon is committed to getting images of tobacco out of kid-rated films.
The Smoke Free Movies organization is working to inform the public about smoking prevalence in movies that are kid-rated and recommend policies to eradicate such advertising practices by tobacco companies.
About 390,000 kids are influenced into smoking by the images they see on the screen, which translates into nearly 4 billion dollars in revenue for tobacco companies.
In Oregon alone, smoking in movies can be held accountable for 13,000 smokers aged 12-17, according to a study done by the National Survey on Drug Use and Health.
Smoke Free Movies hopes to mandate that all movies portraying tobacco are given an R-rating, therefore limiting exposure of tobacco to children.
Learn about the problem
Learn more about the solution
Learn how the movie industry affects health
Find out which movies playing in the box office portray smoking images
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